DP & Marco sit down with SS4 and former Nike/Jordan Brand designer Gemo Wong to discuss the sneaker industry heading into Q4. The trio tackles topics like shifting trends to brands that surprised them to the upcoming Jordan Brand Holiday lineup.
1:23 SS4 Launch
2:34 Q4 is for the buyers?
5:18 Shifting from the Collaboration Playbook
7:40 What is a GR now?
10:20 Brand Competition
15:40 What brands have surprised you the most?
18:10 Independent creators having their shine
26:10 With so much product, the consumer wins in Q4
29:40 The Upcoming Jordan Brand Holiday Lineup
34:15 Buying what you want to wear vs just buying to buy
36:11 What’s on your list for the rest of the year?