In this episode, we discuss the current news cycle and PR climate surrounding Jordan Brand and what it can do to change the narrative. Marco shares his experience helping the Jordan Brand Global Communications team navigate a similar challenge in 2017 and how the brand turned things around. The conversation touches on the importance of energy through product and storytelling.
4:14 2016 Sneaker Era
12:04 How did Jordan brand change the narrative?
27:52 Where is Jordan brand today?
32:15 What can Jordan brand do now?