In this episode, we discuss the return of Air Jordan models 15-18 and the momentum created by the recent AJ17 Low "Lightning" release. We speculate why Jordan Brand has decided to bring these back now and how a decline in interest in other retro models may have played a role. Marco shares insights from his time at Jordan Brand and the relationship Michael Jordan has with these sneaker models and that era of his career.
1:46 First initial reaction to Retroing Later Jordan Models
4:53 Reasons why Jordan Brand is bringing back the later Jordan Models
11:54 Does the Wizards era still matter to consumers?
15:41 Declining sales for popular Jordan models
19:03 Will these releases be limited?
23:08 Will these drops create a conversation around Jordan brand?
25:29 Is the Jordan 17 a SOTY candidate?