This episode discusses how Travis Scott became the most important Jordan Brand endorser since Michale Jordan himself. We talk about Travis Scott's early sneaker endorsement days, Kanye West's influence, and how the Jumpman Jack is a territory very few artists have entered successfully. We also touch on how Travis Scott influenced the popularity of the Air Jordan 1 Low and "Mocha" colorway.
2:19 How did Travis Scott become the most important endorser of Jordan Brand?
6:09 A timeline of Travis Scott's sneaker releases
11:35 Is Travis Scott's sneaker influence built on limited stock?
16:30 Is Travis Scott an influencer or is he beyond that?
17:37 Drake and Jordan Brand Collab Attempt
27:48 Jordan 1 low Mocha
31:05 Jordan 6 Marketing
41:36 Present Day Jumpman Jack
48:51 Where does the Jumpman Jack go from here?