Timberland CMO Drieke Leenknegt and Sr. Director of Advanced Concepts and Energy, Alex Dardinski, hop on the SoleSavy podcast to discuss the Timberland CONSTRUCT: 10061 program with DP. The duo break down how the program came to life, the importance of storytelling when it comes to footwear design, and how the metaverse provides so much opportunity in the footwear space.
0:32 Introductions
1:02 What is Construct?
4:44 Tell us more about the storytelling in this project
14:38 What drove you to enter the metaverse?
21:03 What's the next level to Construct?
26:30 Final Thoughts